Gartner defines unified communications products (devices, software, and services) as those that facilitate the interactive use of multiple methods of enterprise communication. This may include the control, management and integration of these methods. Unified communications products integrate communication channels (media), networks and systems, as well as enterprise computing applications and, in some cases, consumer applications and devices. A product configurator is standalone software that supports insurance product development, including pricing, product modeling, and testing. The core components are a workbench, a calculation engine and a graphical user interface. While many policy management solutions have product management capabilities, product configurators are standalone solutions that allow them to be used by organizations with multiple lines of business or multiple core systems to have an enterprise product repository. Product management tasks range from researching markets, customers, and competitors, to analyzing customers and products, to developing and maintaining a product vision and roadmap. This includes working with product delivery teams to test and prioritize product feature delivery to maximize customer value and business impact, and drive growth in digital initiatives. A product can be a repeatable service (for example, a subscription service); or it can be a platform (one-sided or multi-sided).
Contains all the product sales information that enables product marketers to define and map new product offerings. This includes specific sets of tools that enable the configuration of new products and service packages, pricing, and discounts. Create a better product strategy with Gartner`s Product Decision Tool. A product is a named set of business functions that are valuable to a defined customer segment. A product can only be software and data. Alternatively, it may include any combination of software, hardware, facilities, and services necessary to deliver the full product experience. Product marketing is the process of bringing a product to market and monitoring its overall success by increasing demand and usage. It is about promoting and selling a product to a customer and is the intermediary between product development and increasing brand awareness.
Product analytics is a specialized application of business intelligence (BI) and analytics software that uses service reports, product returns, warranties, customer feedback, and data from embedded sensors to help manufacturers evaluate product defects, identify opportunities for product improvement, identify product utilization or capacity patterns, and link all of these factors to customers. Product analytics can also include feeds from social platforms to track product complaints. By analyzing product data flows in real time, this software can proactively alert manufacturers to service and replacement requests in reactive and preventive maintenance scenarios and route service requests to the right people or perform remote service using machine-to-machine (M2M) technologies. Product Portfolio and Program Management (PPM) is the ongoing maintenance of a set of products and all functions to prioritize and manage product development programs. Software that supports portfolio management helps analyze and report risks versus opportunities, making these analyses and opinions visible to all decision-makers. PPM includes dashboards with leadership views of decision variables such as risk, opportunity, resource allocation, investments, product revenue performance, and customer adoption. For decision-making teams, this visibility makes the selection of product investments more objective. It also helps manufacturers systematically allocate resources to support the product lifecycle. This category also includes project/program management capabilities to monitor the progress of product development programs and make adjustments when teams encounter bottlenecks or other challenges. In digital business, product management is the process of designing, defining, delivering, monitoring, and refining products in a market and removing products from a market to maximize business outcomes. While products (in the context of the digital enterprise) primarily serve external customers, software organizations can also apply a product model to any set of business functions provided to internal customers in a consistent value stream. Device finished or offered for sale by a manufacturer and offered for sale to customers.
The product can be new or remanufactured. These tasks are performed by people with various titles, such as product managers, product owners, business analysts, product marketers, and service managers. Tasks are often divided within a product management team based on the skills of its members, who can range from strategic visionaries to detail-oriented virtual members of a delivery team. Product management must match the rapid delivery pace of the digital business with a focus on speed and innovation while managing a complex environment with many dependencies. Artifacts such as roadmaps have a shorter “shelf life” than those associated with physical consumer products, making them suitable for lighter approaches such as lean startup. Specialized knowledge and strategies to address your priorities and solve your most pressing challenges. This Gartner Tech Conference: Data & Analytics Summit | Free Gartner research and webinars on data and analytics. Learn how PMOs can develop policy-driven PPM capabilities.
