(Updated: August 21, 2020) – Special thanks to LawTally for helping us update the DA (domain authority) for our list of the top 88 law firms. To date, these are the most recent domain authority assessments for this list of law firm directories. Most of our customers start with Avvo first. Our Avvo marketing guide provides tips for successful marketing on the platform, but many of the same tips apply to all the directories featured in this article. Your law firm`s marketing strategy should use several tactics to generate leads, increase the number of paying clients, and grow your firm. Lawyers` directories should be one of those tactics, regardless of your field of activity. You can also display rankings, badges, and rewards from a reputable legal directory on your website to improve both reputation and visibility. In general, people appreciate the context of legal directories and consider them trustworthy and reliable when looking for local lawyers and legal information. If potential customers use directories, you should do the same.
99Consumer is not a niche legal directory, but it allows law firms, lawyers, and legal service providers to be listed. The site is recognized early on by the legal community for its ease of use and ability to communicate with potential leads. Getting an entry to a website is free forever. The domain name has excellent brand value on the Internet. Justia`s website offers a wide range of legal resources and information for people who need legal advice. As part of its offer for law firms, it offers free professional lawyer profiles. Legal directories such as Avvo, Justia and FindLaw play a crucial role in helping law firms grow their online presence. Legal directories are not only widely sought after by potential clients who need a lawyer, but also widely used by other law firms that need to refer a potential case to another law firm. Finally, legal directories play a crucial role in the ecosystem that constitutes a strategic SEO strategy for law firms.
The combination of “higher rankings” and “more exposure” is important because, as you know, the legal market is one of the most competitive categories of companies in research. And competition is more intense in large metropolitan areas. The topic of law firm directories interests us because we believe that citation distribution strengthens location authority, and location authority is the fuel that drives the success of our SEO campaigns for law firms. FindLaw was one of the original law firm directories. It has become a comprehensive network of legal resource sites. Many legal directories have high PageRank authority, which means they are considered “high authority” websites. Backlinks and citations from these websites can help drive traffic and attract more potential clients to your law firm`s website. Below is the work underway to establish the ultimate list of lawyers` directories.
Creating optimized profiles in major legal directories is neither difficult nor expensive. It takes less than an hour to complete a profile, and self-paid offers allow you to reset as little as $50/month. You can find resources on their website and videos that address diverse and complex legal issues, or search the National Lawyer Directory to find a lawyer in your area. The above legal directories are all reliable, high-traffic websites. Most offer much more than just a directory list, so there`s nothing stopping you from setting up an optimized profile and getting started. Avvo scores on traffic and engagement in the legal industry and is one of the most popular directories for lawyers. Last week, while building backlink and citation resources for one of our law firm clients, we made an interesting discovery about NOLO, one of 11 specific resources we use for all of our legal clients. You have seen that lawyers` directories are important marketing channels.
Improving your presence in these areas can help you improve your reputation, generate qualified leads, and improve your ranking in search results. HG.org has over one million monthly visitors and is another established and respected name in legal information and directory services. Individuals who wish to hire a lawyer in any area of practice can search by area, law firm, or type of practice. Avvo, FindLaw, and some of the other directories use publicly available information from the State Bar to automatically create an “unclaimed” lawyer profile for each licensed attorney.
